Adderstone Group \ Newcastle upon Tyne \ UK
Stepney Yard is a brand new Student Accommodation built in the heart of The Ouseburn. Property developers Adderstone Group asked us to create a bold campaign that would reflect the youthful, creative and vibrant personality of this up and coming area located just minutes from Newcastle city centre.
Through Illustration, engaging photography and bold type we created a campaign that immediately captured the attention of the student audience setting Stepney Yard on a different level to it’s competition with immediate reservations being placed before completion.
The Stepney Yard website is one of the most creative and complex sites we’ve developed due to the in-depth booking system allowing the users to drill down their exact requirements and viewing detailed floor plans and extra requirements. A simple to use CMS system helps the Stepney yard team confirm bookings and secure tenants.
The Keltie Cochrane team provided a creative concept for our StepneyYard.com student accommodation advertising campaign and website unlike anything else being offered in the industry at present.Nicola Redhead Head of Marketing, Adderstone Group, Newcastle upon Tyne, UK
Collectively we have delivered a site that is resonating so strongly with our student audience that they are rushing to secure their rooms through our online booking function before the development’s show studio is even available.