Low Cost Parcel \ Newcastle upon Tyne \ UK
Low cost Parcels asked us to create a brand that was bold, interesting and approachable whilst portraying the quirky culture of the company and the service they provide. As a parcel delivery service that provides for small to large businesses on a local and national scale, we aimed to convey their core personality as well as the length of their scope. Hence, the new company strap-line, ’Increase Your Reach’ was created which then lead to a fun and inventive visual identity of an octopus to represent their brand.
The website was created to give the customer a enjoyable, easy to navigate and informative experience. Taking the visual identity of the octopus and the concept to ‘Increase Your Reach’ further, an illustrated city was created. The structure of the city is based on their logo which forms the direction of the roads, therefore it aptly illustrates the ethos of Low Cost Parcels as a ‘national company with a local feel’.