Hy-Dynamix \ Newcastle Upon Tyne \ UK
Hy-Dynamix invent, design and produce highly innovative products and technologies, focusing on hydraulic elevation systems. Current products are ‘modular tools’ which can lift and move heavy load freight containers, virtually eradicating the need for costly, time consuming carnage. We were approached to help them realise their visual and product identity, which had to work across all current products and technologies, projects in development and all future products.
You only need four corners to use Hy-Dynamix technology. The ‘corners’ act as a simple graphic device explaining how the technology works, while holding content, like a container, also forming the letter ‘H’ in ‘Hy’ and work in a group to symbolise ‘stacked freight’.
We also, as part of the product branding, created and directed a 3D animation of one product at work. The animation, along with the identity had to illustrate the fine engineering in the product, and the ease and simplicity of its usage.
The stunning brand and website KC developed, has really enabled us to make our mark and quickly establish our presence in the Shipping industry. We launched our Hy-Weigh product at MultiModal 2016 and the profile of our stand and branding, significantly elevated our presence amongst the competition and has resulted in trade enquiries from all over the globe.Graeme Parkins Managing Director, Hy-Dynamix, County Durham, UK